Osoroi

Since a few years  a new hype in Japanese teenagers can be observed: the ‘Osoroi dresscode‘.

Translated in English  with ‘matching coordination’ Osoroi means that these youngsters get dressed in exactly the same way as ‘The Significant Other’, in this case their best friend.  This twin-like behaviour applies not only to clothes but also to accessories. The phenomenon is noticeable at special occasions (going to Disney World or going to a concert) as well as during everyday life (going for a shopping, for example).

Several reasons are uttered for this behavior:

*Teenagers often feel lonely. By giving in to the Osoroi dress-code they feel more connected. It expresses their friendship and love for each other.
* In Japan,  group spirit prevails. Loyalty to the group is extremely important. Don’t stand out of the crowd, don’t be noticed (and yet they do). By dressing identically, a typical sense of solidarity is shown. It strengthens the mutual relationships.
* Bad tongues claim that these identical looks are  visually more attractive to the social media, giving it an opportunistic undertone.

The images express a feeling of living in a  separate and  idealistic place, a fairy tale world, a  magic cocoon where teenagers and their dreams can be safe.

The pictures were taken near the Olympic Stadium in Tokyo, a place that was totally converted that day as the venue for a music event.